Dos & Don'ts of Client Gifting : Best Practices and Pitfalls to Avoid

The Dos of Client Gifting

Do: Make it personal (but not too personal)

When choosing a gift, it's essential to keep it personal but not too personal. Personalization adds a thoughtful touch to the gift, but it's crucial to maintain a professional boundary. Consider the interests of your clients and their hobbies, such as their favorite coffee, wine, or books. Adding a handwritten note with a heartfelt message is a fantastic way to show that you care about their business relationship. At our gifting company, we always make sure to handwrite your personal note for all of your gifts, ensuring that every detail is covered.

For the golf lover - our Talk Birdie To Me Gift Box makes the perfect gesture gift.

If they love to cook - our Taste Of Italy Gourmet Gift Box will be a welcome gift.

Do: Plan ahead

Planning ahead is crucial when it comes to client gifting, especially during the holiday season. As gifting companies' busiest time, it's essential to order your gifts in advance to avoid delays and limited options. Ordering ahead of time allows you to take time to plan your gifts and select the best options for your clients.

Do: Give a variety of gifts to match each person's personality

Everyone is unique, and a thoughtful gift tailored to their interests is the perfect way to show that you care. When choosing gifts for your clients, make sure to give a variety of gifts to match each person's personality. Take the time to understand their preferences, hobbies, and interests to find a gift that resonates with them.

Do: Add value to the gift

Adding value to your gift can make a significant impact on your clients. Consider adding extras, such as a gift card or a small token of appreciation, to enhance the value of the gift. It's a great way to show your clients that you're willing to go the extra mile to make their experience memorable.

The Don'ts of Client Gifting

Don't: Give work products

While work products like pens, notebooks, or logo coffee mugs may seem like an excellent gift idea, they are not ideal for client gifting. Reserve office gifts for onboarding or promotion gifts, as they are more appropriate in that context. Everybody has a life outside of work and deserves a gift that is fun and stress-free.

Don't: Give generic gifts

Avoid giving generic gifts like chocolates or flowers, unless you're giving one of our gourmet chocolate lovers gift boxes. A generic gift can be predictable and won't convey the thoughtfulness and appreciation that your clients deserve. Make sure to put some effort into the gift, and it will show in the impact it has on your clients.

Don't: Overspend on gifts

While it's essential to give a thoughtful gift, it's equally important not to overspend on gifts. Overspending can create an awkward power dynamic and can make your clients uncomfortable. Consider your clients' position and their company's policies when selecting a gift to avoid any unwanted surprises.

The Benefits of Experience-Based Gifts

Give an experience

Experience-based gifts are a great way to create lasting memories and make a significant impact on your clients. Consider gifts like trips, yoga classes, concerts, or cooking classes, as they are always memorable and create lasting memories. They also offer a unique opportunity to bond with your clients and foster a deeper connection.

Conclusion

In conclusion, client gifting is an essential aspect of business relationships. By giving a thoughtful and personal gift, you show your clients that you care about their business relationship. When choosing a gift, make it personal but not too personal and plan ahead.