The Importance of Corporate Gifting in Building Your Brand
Gifting is an important part of human interaction. Whether it's a gift to celebrate a special occasion, to show appreciation, or just a simple gesture to display that you care, gifts hold a lot of significance. And when it comes to corporate gifts for clients and employees, the stakes are even higher.
According to a Coresight Research report, corporate gifting in the United States will grow at 8.1% annually from now until 2024, whereas personal gifting is only projected to increase by 6%. Meanwhile, according to a Loop Commerce gifting industry report, over half of the companies (53%) questioned said they planned on upping their investment in corporate gift-giving within the next couple of years.
Both statistics point to one thing—corporate gifting is on the rise, and it's only going to become more important in the coming years.
The Desire to Build and Maintain Relationships
The heightened need for those in the corporate world to give gifts stems from the desire to build and maintain relationships.You see, relationships are key in the business world. It's not just about what you can offer, but who you know. And corporate gifting is one of the best ways to nurture and strengthen the 'who you know' aspect of your brand.
By giving thoughtful corporate gifts to your employees and clients, you're showing that you care about them as people, not just as business contacts. You're building a rapport and creating a connection that goes beyond the professional. And when people feel like they have a personal connection to you and your brand, they're much more likely to do business with you.
Aside from what we've already discussed, there are several other reasons why corporate gifting is so important to your brand, which we'll explore in more detail below. But first, let's take a look at some of the key factors you should keep in mind when selecting the perfect gift for your clients or employees.
After all, the gift itself is only half the battle—it's also important to make sure it's something that the recipient will actually use and appreciate.
Key Factors to Consider When Selecting a Corporate Gift
Did you know that the predicted growth of the corporate gifting market is estimated to reach US $312 billion by 2025? It's pretty neat, considering that this number was only US $170 billion back in 2017.
As the demand for corporate gifting grows, so too does the challenge of finding the right gifts. With so many different factors to consider—such as budget, relationship, and message you want to convey—the process of choosing corporate gifts can be daunting. Fortunately, we've put together a list of some key things to keep in mind that will help simplify the process and ensure you pick the perfect gift every time.
● Budget: One of the first things you need to consider when selecting a corporate gift is your budget. How much are you willing to spend on each gift? It's important to set a reasonable budget so that you don't overspend or, worse, run out of money before you've had a chance to gift everyone on your list. Yahoo Finance found that most companies are willing to spend between $75 - $100 per gift, but it really varies depending on the company and its funding.
● Relationship: Another important factor to consider is the relationship you have with the recipient. The type of gift you give will differ greatly depending on whether you're gifting a client, employee, or business partner. For example, you'll likely want to spend a little more on a client than you would an employee.
● Message: The message you want your corporate gift to send is also important. Are you trying to show appreciation? Promote your brand? Make a good impression? Keep your recipient and the desired message in mind when selecting a gift. Now that we've gone over some of the key factors to consider when choosing a corporate gift, let's take a look at the importance of corporate gifting and some of the benefits it offers.
Now that we've gone over some of the key factors to consider when choosing a corporate gift, let's take a look at the importance of corporate gifting and some of the benefits it offers.
The Importance of Corporate Gifting (and the Benefits that Come With It)
You can't just go out and buy any old gift and expect it to have a positive impact on your business relationship. The corporate gifts you give should be thoughtful, helpful, and promote your brand in a relatable way. When done right, corporate gift-giving can offer numerous benefits, such as:
● Helping to build and maintain relationships
● Showcasing your company's appreciation
● Helping you stand out from the competition
Let's take a closer look at each of these benefits in more detail
A corporate gift is a physical embodiment of your company's appreciation. Whether a client has been working with you for years or a new employee has just completed their first week, corporate gifts are a great way to show your appreciation.
When your clients feel appreciated, they'll be more likely to do business with you again in the future. But it's not just clients that corporate gifts can have an impact on. Employees will also feel admired and respected, which can lead to increased morale and motivation.
Statistics show that employees who feel appreciated are more likely to stay with a company, and they're also more productive. In fact, a study by OfficeVibe found that 69% of employees would work harder if they felt their efforts were better recognized.
A simple thank-you can indeed go a long way, but sometimes words just aren't enough. Treat your employees and clients to a corporate gift that they'll actually use and appreciate, and you'll see the difference it makes in their attitude and behavior.
Maintaining (and Building) Relationships
As we mentioned earlier on in this blog post, corporate gifts can also be used to build and maintain relationships. When you give a gift, you're essentially saying, "I'm thinking of you," which goes a long way in preserving a good relationship.
Corporate gifts for clients can help you stay top of mind, and corporate gifts for employees can show them that you value their hard work. No matter who you're gifting, make sure the gift is personal and relevant to the recipient.
For instance, ekuBOX offers curated gift boxes that are designed for a variety of occasions and relationships. Our gifts are luxurious, but also made with purpose and relevance. They don't just look good on the outside - they're also filled with high-quality, hand-selected products that the recipient is sure to love. Check out our Holiday Gift Box collection for corporate gift ideas for employees and clients.
Stay One Step Ahead of the Competition
In today's business climate, standing out from the competition is more important than ever. If you want to win over clients and keep your employees happy, you need to offer something that other companies don't.
One way to do this is—you guessed it—with corporate gifts! If your competitors are only giving out generic gifts (or worse, no gifts at all), you can use corporate gifting as an opportunity to make a lasting impression.
When selecting corporate gifts, look for something unique that will really wow your recipients.Corporate gift ideas for employees and clients need to be different - otherwise, you risk coming across as unoriginal and unthoughtful.
Corporate Gift Ideas for Employees and Clients
Now that we know all there is to know about just how important corporate gifting is for your brand, it's time to take the final step: choosing the right corporate gifts.
If you refer back to the points we made earlier; you'll know that your corporate gifts need to be personal, relevant, and unique. With that in mind, here are a few corporate gift ideas from ekuBOX to get you started.
Elegant, delicious, and sure to please, the Sweet and Sparkle curated gift box is a perfect gift idea for clients and employees alike. It includes a Voluspa Sparkling Cuvée candle, artisan mini bonbons by Chocolatier Sweet Bean, a mini notebook with rose gold edging, and a pen - all packaged in our soft-touch petite ekuBOX.
The inside of the box is embellished with fresh winter greens, making it a beautiful and festive gift. Your recipients will love the delicious handcrafted chocolates, and they'll appreciate the high-quality artisan style notebook and Poketo pen - perfect for jotting down notes and ideas on the go.
This curated gift box includes everything your recipient needs for the ultimate olive oil dipping experience. It comes with two or four olive wood dipping bowls, A L'Olivier Thym Citronné olive oil from France, Bella Cucina sun dried tomato pesto, and a mixture of dried dipping herbs - a tasty and healthy gift that's perfect for anyone who loves to cook.
Your recipient will really appreciate the thoughtfulness of this gift, especially if they're health-conscious. This is a great way to show them that you care about their well-being. The high-quality olive oil and pesto are sure to make any meal more special, and the olive wood dipping bowls are a beautiful addition to any kitchen.
When you shop with us, you're helping us plant a forest. By purchasing this gift box - you are planting a tree.
Truffle lover? What about corporate gifts that involve the fungi kind of truffle? No, not chocolate truffles. The amazing little tubers have a deep earthy aromatic flavor that enhances everything from steaks to french fries.
This fabulous gift box includes - from France - a White Truffle infused olive oil by A L'Olivier, Tartufi Black Truffle Salt 10% from Italy, and a Tartufi Acacia Honey. The perfect way to show your clients and employees how much you care - with a gourmet gift that keeps on giving. A little goes a long way/ A little drizzle or sprinkling of salt, honey, or olive oil will add a whole new dimension to the foods you love. Your recipients will think of you every time they use these delicious products.
All of our curated gift boxes can ship anytime after December 1st. However, if you require larger quantities or need your gift boxes sooner, please contact us, and we will do our best to accommodate your request.
Thank you for considering ekuBOX as your go-to source for corporate gifting this holiday season! We hope this blog post has inspired you with some great gift ideas for your employees and clients, and showed you just how important it is to give thoughtfully curated gifts that reflect your brand.
If you have any questions, please don't hesitate to contact us. We're always happy to help.
From the team at ekuBOX, we wish you a joyful holiday season!