The Art of Gifting 101

Giving a good gift is an art. Our guideline will help you give the right gift every time.

Our golden rule of gifting - Always give a gift with good intentions and a good heart. Expect nothing in return, and you will be happy and fulfilled when you give a gift.

“As we work to create light for others, we naturally light our own way.” Mary Anne Radmacher

As mentioned in our blog on the science of gifting, put the recipient’s needs before your own needs. We have a tendency to give people what we think they want, not what they really want. Gift something that is thoughtful and meaningful to them.


Give a gift that is considerate of the person’s interests. If you know they are a golfer, then perhaps a pair of sox with a fun golfing print is appropriate along with some personalized golf balls. Maybe they are a foodie. A wonderful collection of artisan food products with something unique for the kitchen or a cookbook will be a welcome gift. It’s endless what you can come up with if you just take some interest and do a little research to find out exactly what that person is into. We have a collection of themed gift boxes to make gifting easy. 

This is our Large Let Your Garden Grow Box - perfect for the person with or without a green thumb. 


The thoughtfulness of the gift is more important than the cost. We are not supposed notice if we are spending a lot more than we are getting back. After-all gifting is supposed to be selfless. However, as mentioned in the Obligation of gifts by Kristal D’Costa

“We don't necessarily want to admit that we're making this sort of assessment, but a gift of drug-store slippers might go over poorly if recipients know you have the means to do differently and no agreement has been established to make that okay. Such a gift may be perceived as thoughtless—an item cannot be given just because a gift is required…”

Gifting something with thoughtfulness is most important. Giving what you can afford is equally important. If cost is an issue – set a spending cap to solve that problem.


If someone tells you what they want, listen. If they don’t tell you, don’t be afraid to ask. If they have a gift registry, use it. They are telling you what they want or need. That makes it easy for you and helpful for them.


Don’t give gag gifts. Leave that to someone else. The gift you think is cute or funny, may actually be taken the wrong way. Don’t waste your time or money.


Don’t give gifts that could possibly insult or shame someone. Be considerate! Don’t give someone a book on losing weight unless they asked you for it. Instead, give them a book on wellbeing or healthy cooking. Nothing that can be construed as implying that they have a problem or need help. Don’t point out someone’s faults or problems. That is embarrassing and it makes for a horrible gift.


Don’t try to one-up someone. So, if you have a price limit - stick to the limit. Instead of making yourself look good, you actually look bad. You may even make the receiver feel awkward. If you don’t have a price limit, gift appropriately. Giving someone too expensive of a gift can actually back-fire. Instead of looking like you are generous, you may look like you are showing-off and that’s the last thing you want to do.


Stay within your budget, you can only afford what you can afford. If you gift with purpose and thoughtfully, your gift can speak volumes.


Presentation is everything! We lead with our senses. Visually we want to make a statement. Wrap the gift beautifully or pop a lovely ribbon on a simple box. There are so many ways to embellish a gift to make it even more interesting. Before the recipient even opens it, you have already delighted them.

As you can see at eku Box presentation is a priority. From the moment the recipient opens the shipping box, the experience begins. Details, details, details…

This is our Host with the Most Box. It's so pretty they're excited before they even open it. 


Always include a thoughtful message with the gift. The message is equally important as the gift itself.

We hand write every message for our customers. Nothing like personal service.


Attach a gift receipt if possible. That lets the receiver know that it’s okay to return the gift if they choose, and you’ve made it easy for them. That thoughtful gesture is always appreciated, even if they keep the gift.


Remember -  gifting should be a fun experience. Don’t get bogged down by trying so hard to give the “perfect” gift that you lose all enjoyment in the process. Again, always remember - if you give thoughtfully, purposefully and with a good heart - you can’t lose.


When receiving a gift:

Always be gracious. Regardless if you love it or not, always say thank you and know that it was given with good intentions.

A thank you card is a must!

What if I receive a gift and I don’t have a gift for them? – First and foremost, try not to act mortified! Graciously accept the gift. Then you have the choice to do a few things:


  • Do nothing – accept it graciously and be done with it.


  • Have a backup plan of little gifts that you can give to anyone – a bottle of wine (when appropriate), a wonderful set of hand soaps, a fabulous jam and holiday spoon. Something that is gender neutral works well. Have a few of these handy and you are all set. Keep them at your desk at work or in your car.


  • Do nothing at the time you receive the gift, then a few weeks later surprise the person with a little gift that is appropriate. It can be for no occasion at all. Be careful what you buy, make it something that is around the same price range of the gift you received.